Five Things Nokia Needs To Address To Beat The iPhone

Update: Fast forward a year and four months later, and even fans are griping about lack of consistency. Competition is good – it makes you realize your favorite platform isn’t perfect. Still, the annoying thing for me is that although this piece is routinely linked to from sites, there hasn’t been much practical improvement in a year’s time (my for 2008, the E71, still exhibits most of the same failings).

So, all that mulling about the and the daily use of a new 3rd Edition model has finally driven me to write about and what I think they should do.

The interesting thing about this article is that I could just as well write mostly the same regarding SonyEricsson (with an extra twist due to their Walkman co-branded handsets), but never about (who clearly doesn’t hold a candle to either) or some of the others.

What can they do about the , then? Well, quite honestly, they most likely can’t beat the surrounding it. But they can improve what they have to a good degree, and maybe even (just maybe) come out in front again.

To the zealots currently scampering around the surrounding underbrush preparing to call me a traitor for dissing the – I use a because it’s the best environment on the planet, not because it’s from . Read the About pages and stop sniping.

1. The is Horrendously Complex

I’ve been known to rant about this , but I don’t think mere words suffice anymore. And even if pictures are worth a thousand words, I just don’t think pictures are enough here too.

So I did a little usability exercise: I mapped out the menu tree from a current 3rd Edition phone, and came up with this mindmap:

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